![]() ![]() When a consumer is searching for a nearby service or a product, they want accurate information. It will improve the customer experience and the listing’s reliability. For example, if you have a service-based business like a restaurant, you can add the menu, pricing, videos, and photos to your listening. However, depending on your business, you can also include more information. Listing optimizationĪn online citation should at least include your basic business information, such as NAP. Also, with online reputation management features, you can generate more reviews and increase your prominence in the search results. You can ensure that your business listings and content are complete as well as accurate for the targeted locations. However, with local SEO, you can impact the relevance and prominence of your business. Now, you cannot do much about factors like distance from the user. Some of the most significant factors include the search term used by the user, prominence, and distance from the user. In the case of local business results, there are a few factors that are taken into account by search engine algorithms. If you increase your online visibility, your website traffic, foot traffic, and sales will increase as well. When a customer makes a local search, they are more likely to make a purchase. Since most people use search engines like Google, Bing, and Yahoo! to find information, local SEO is no longer an option but a necessity to remain competitive. Depending on the specific feature set of the product, here are some of the uses of a local SEO tool: 1. ![]() In the right hands, it can cover everything, including keyword research, monitoring rankings, reputation management, citation and listing management, etc. How do you decide which SEO tool is right for you?Ī great SEO tool is one that not only takes up the tedious work but also makes formulation and scaling of your strategy easier. In fact, with so many options, you might get confused and overwhelmed. Thankfully, there is a multitude of local SEO options that you can use. This is why opting for manual listing management might not be the best course of action. ![]() If you want to ensure the success of your local strategy, you have to keep these non-Google spaces in mind as well.īy factoring in the scale, your business operates in and the bandwidth and budget available for research, creation, optimization, maintenance, and tackling reputation management on all these platforms, your local SEO will become more time-consuming and intense. ![]() This includes Apple Maps, Bing Places, MapQuest, and some other industry-specific directories. Unfortunately, this is a common mistake made by many businesses which you must avoid at all costs.Įven though Google My Business listings take up most of the local search real estate, you also have to focus on some additional spaces. However, this doesn’t mean that your website should be SEO optimized only for Google. Google is the biggest search engine in the world. In this guide, we will provide you with the best 17 local SEO tools that you should check out: In order to make the most of your local SEO, you need tools that can assist with engaging your audience and improving your performance. If you have a small business but aren’t working on local SEO, you are missing out on many opportunities. Having an online presence is significant for your business, whether it is local or global. So, how can you ensure that you continue to have targeted traffic to your website?Īdding local SEO to your digital marketing strategy is more important than ever. But now, competition has increased, and things have become a bit complicated. All you had to do was get a few citations, add a category to the Google Places page, and you were good to go. There was a time when local SEO was easy. ![]()
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